AT THE HEART OF THE GLOBAL CRUISE INDUSTRY

90+ YEARS

THE WORLD’S NUMBER ONE CRUISE RETAILER

“Cruise retail has limitless potential as the sector booms and draws in an ever new audience, alongside healthy levels of repeat guests. The enviable pipeline of commercial and creative opportunities we have is exciting for all involved.James Prescott, Chief Executive Officer of Harding+

As the number one cruise retailer by size, no one is better placed to bring creative insight, knowledge and data-led commerciality to flexible, agile partnerships.

Our on board retail experiences rank with the best retail spaces in the world, on land or at sea. The cruise and retail industries are fast-moving, dynamic and constantly evolving. When you put them together through the lens of the cruise line’s own brand, it is an exciting, demanding blend.

INNOVATION
OUR PRIORITIES

MAKING EVERY CRUISE BETTER

It’s our aim to be the first port of call for visionary cruise brand partners, helping to excite and entice their customers with innovative shopping experiences.

Born from carefully curated Trinity Partnerships – that only come as standard with Harding – our expert eye on logistics, with central hubs in key worldwide destinations, enables a collaborative approach like no other.

01

FOCUS ON WINNING

By working collaboratively with our cruise partners and global consumer brands. By developing the right people and sourcing the right ranges. By being data led, to put the right products on the right ships at the right prices. And by doing all this with confidence and conviction.

02

OUR CUSTOMER IS KEY

Customer insight is essential to making every cruise better because our customers sit at the heart of everything that we do. We are industry leaders in customer insight – knowing who our customers are, why they sail and what motivates them to shop informs our data driven decisions and transforms our customer service.

03

MAXIMISING OUR POTENTIAL

We adopt best practice in every facet of our business. Good financial and business governance, improved IT systems, developing our brand, constantly challenging ourselves, and introducing new ways of working that place us at the vanguard of retail.

04

GROWTH THROUGH INNOVATION

Efficiency – both physical and systems – remains the backbone of our operations. With offices in the UK, USA and Australia we continuously expand our logistics and people infrastructure to ensure we are always building for the future. Our success depends on constant evaluation, challenge and change.

05

VALUING OUR CUSTOMERS

We aim to leave our competition standing. Thanks to years of experience and an exciting new approach to team leadership, our customer satisfaction scores remain unrivalled.